Leads the Finance/Sales Team and is responsible for economic strategy

Oversees and directs the sales team, developing and implementing the organization’s overarching sales strategy. Ensures that the sales approach aligns with the company’s financial goals and long-term vision. Provides guidance, support, and leadership to the sales team to drive performance and meet targets.

Establishes and nurtures key relationships with businesses, sponsors, and external partners. Actively seeks out new collaboration opportunities, creating strategic partnerships that enhance the organization’s growth and market position.

Defines clear, measurable sales goals for the team, ensuring alignment with the organization's financial objectives. Works closely with Business Analytics to track performance and analyze results to assess progress, adjusting strategies as necessary to ensure that targets are met and financial health is maintained.